SEPT. 19 2014 (The Conway Bulletin) – Azerbaijan has scored its second major football success of the year.
In May Athletico Madrid played in the Champions League final against its inter-city rivals Real Madrid, one of the most-watched sports events in the world. Emblazoned across its shirt was “Azerbaijan: Land of Fire”, a logo designed to promote the country as a tourist destination.
Athletico Madrid may have lost that match, but for Azerbaijan’s international image it was a storming success.
Now UEFA, European footballs’ governing body, has said Baku will be one of the host cities for the Euro 2020 football tournament. More precisely, Baku will host three group games and one of the quarter-final matches in the first trans-continental Euro football championship (Sept. 19).
This is a major coup for Azerbaijan as hosting four of Euro 2020 football matches guarantees blanket TV coverage and kudos.
It’s even more impressive given the context. The other four host cities for Euro 2020 are London, Munich and Rome — cities with long football lineage — and St Petersburg.
Baku has been pushing hard to promote itself through sport. This year it secured the right to host a Grand Prix race in 2016 and it is hosting the inaugural European Games in 2015. Hosting the quarterfinal of Euro 2020 will probably top the list though.
ENDS
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(News report from Issue No. 201, published on Sept. 24 2014)