ALMATY/Kazakhstan, OCT. 15 2014 (The Conway Bulletin) — The uniformed women with bright orange hair posted at the entrance of the Soviet-era exhibition hall in Almaty, the Palace of the Republic, were stern and explicit. Nobody was allowed in.
Behind them it was clear why.
Waves of women in turquoise suits were exiting the building, some in pairs and some in small groups.
And at the side of the Palace of the Republic, a fleet of new, shiny cars were parked, all painted an almost metallic pale pink.
The suits. The impeccably made up women wearing them. The cars. Could it be? Yes, it could. A Mary Kay convention is in town.
Mary Kay, the American cosmetics company founded by US businesswoman Mary Kay Ash back in 1963, has aggressively expanded in a range of new markets. By the looks of it this includes Kazakhstan.
The uniform tailored suits are a hallmark of Mary Kay saleswomen, and the cars are a reference to the founder’s pink Cadillac, which has become a trademark for top salespeople.
Convention participants, mainly middle-aged, filtered out of the Palace of the Republic. Some posed in front of the brutalist Hotel Kazakhstan just adjacent to the Palace; others made their way via the subway under Dostyk Avenue to Kimep Grill, a canteen in the basement of the Kazakhstan Institute of Management, Economics, & Strategic Research. Here the food is cheap and decent and the queues are long.
The mostly ethnic Kazakh students seemed wildly amused at the uniformed women in their midst. One laughed and then turned to her friend: “They’re all dressed the same.”
ENDS
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(News report from Issue No. 204, published on Oct. 15 2014)