TBILISI/GEORGIA, MAY 13 2015 (The Conway Bulletin) — The second Saturday of May is an important date in Tbilisi’s calendar, as the New Wine Festival and its rivers of free wine kick off the capital’s summer party season.
But, although there were a record number of participants, this year’s festival was set against the backdrop of falling Georgian wine exports.
The 6th annual New Wine festival, organized by the Wine Club of Georgia, attracted thousands of visitors to sample 72 different types of local wine produced by more than 100 different companies and small family wineries.
“It is a great place to introduce people to different wines and to attract future customers,” Alex Rodzianko, an American who started his own winery in Georgia a couple of years ago and participated in the wine festival for the first time, said as he poured full glasses of amber wine to a circle of Georgians.
But life is less rosy for bigger companies, which target foreign markets. Last week the National Wine Agency released a report, which said that Georgian wine exports dropped by 58% in the first quarter of 2015 compared to the same period in 2014.
In total, in 2015 Georgia exported over 6m litres of wine worth $23m to 26 countries but the two biggest markets, Russia and Ukraine, reduced their Georgian wine consumption by 76% and 57% accordingly. Blame war in Ukraine and an economic recession in Russia.
Teliani Valley, one of the better-known Georgian winemakers, exports 80% of its produce. However their export sales are dwindling. Media representative Nutsa Avalishvili said that the company is now trying to expand into other countries such as Poland, Kazakhstan, China and the US to compensate for losses.
“The main reason for dropping sales in Ukraine is the political situation and crisis in that country,” she said.
ENDS
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(News report from Issue No. 231, published on May 13 2015)