TBILISI/Georgia, JULY 23 2015 (The Conway Bulletin) — US fast-food chain Wendy’s has just opened its sixth restaurant in Georgia, Dunkin’ Donuts its eighth. Despite a general economic downturn, the fast-food scene in Georgia has exploded over the past year or so.
The lone McDonald’s in central Tbilisi had since the 1990s been the only US fast-food restaurant in the country. Now locals can choose between Wendy’s, Dunkin’ Donuts, Burger King, KFC, Subway and Domino’s Pizza.
And Georgians, whose culture hinges around long meals with friends and family, have turned the fast-food sector into a social scene of their own.
The fast food restaurants in Tbilisi are often filled with women dressed in high heels and their best dresses, men in buttoned-up shirts, young children in their Sunday clothes and teenagers sporting the latest fashion.
“We come here every Saturday,” Nitsa, 13, said as she started to tuck into her burger at a Wendy’s restaurant in central Tbilisi. “We like the food a lot, but we also just love to sit here and talk for hours.”
Families come for a day out and young couples for a romantic dinner. Most are also looking for a change from Georgian food.
Tamuna Mosidze, who was pregnant, had another reason for choosing to eat in one of McDonald’s fast-food restaurants.
“It’s the best service in town and you know the ingredients are quality,” she said.
And the US fast-food restaurants appear to have noticed this distinctive Georgian feel about their restaurants.
Sophie Chogovadze, head Marketing Wendy’s and Dunkin Donuts, said: “We wanted to make it about the experience, to make it more than just tasty food.”
ENDS
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(News report from Issue No. 241, published on July 23 2015)