FEB. 5 2016 (The Conway Bulletin) – National identity for the countries of Central Asia is still a major issue, far more so than for their neighbours in the South Caucasus.
When independence was thrust on the five Central Asian states in 1991, the leaders of these newly created countries had to build a sense of nation- hood from scratch.
And so they turned to their history books. They dug up some famous names from the past and wrote them up as national heroes and icons.
For Tajikistan, the most significant national hero was Ismail Somoni, the founder of the Samanid dynasty. Tajik officials have pinned their national story, the narrative that they use to give people a sense of nationhood, around the Samanid dynasty. A statue of Somoni dominates central Dushanbe and the national airline and currency are all named after him, as are a host of other institutions and buildings.
Branding is important, even for a country, and Pres. Emomali Rakhmon is probably right to pursue it. He has to make sure, though, that branding doesn’t distract from governing.
ENDS
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(Editorial from Issue No. 266, published on Feb. 5 2016)