NOV. 10 2015 (The Conway Bulletin) — Healthy Water, the Georgian-Swiss company that produces the Nabeghavi brand of mineral water, will build a new factory in the western Guria region to expand its product line and increase its share of Georgia’s valuable bottled water market.
The new €30m ($32m) plant will open in 2016 near Batumi in western Georgia and add six bottling lines to the company’s production chain.
Healthy Water also plans to start producing lemonade, fruit juices and iced-tea. Funding for the new factory comes from a number of backers, including the EBRD.
As well as producing the upmarket Nabeghlavi brand, with its iconic green glass bottles and branding, Healthy Water also produces bottled water under the Bakhmaro brand. In 2014, it was the second-largest bottled water company in Georgia behind Borjomi, the most famous Georgian bottled water company.
Borjomi, with its slightly salty taste, dominates the Georgian bottled water market with 41% of the market.
Healthy Water has a 36% market share, split between its brands.
Healthy Water’s real aimmaybe the lucrative export market. It already exports its Nabeghlavi and Bakhmaro brands to North America, eight European Union countries, China, Russia and Turkey.
ENDS
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(News report from Issue No. 256, published on Nov. 13 2015)