TBILISI, NOV. 4 2016 (The Conway Bulletin) — Two charging points for electric cars have been installed in Tbilisi, media reported, the first move in a push to promote the sector.
E-space, a Georgian company, plans to install 25 more chargers across the city by the end of the year, then 70 more by the end of 2017, followed by chargers along motorways.
Sulkhan Gvalia, former deputy CEO of Bank of Georgia and now E-space CEO, said the sector was ripe for development in Georgia.
“The problem in Georgia is that there is no infrastructure. So that is why we started with that,” he told The Conway Bulletin.
Recharging an electric car will be free until the end of 2017. The Tbilisi city government has said it will pay for the power supply bills at the first two charging points. For the next charging points, E-space wants to sign agreements with shops to host and pay for the power. The shops will benefit from the extra trade generated by drivers stopping to re-charge.
So far, there are 50 electric cars registered in Tbilisi but Nata Kasradze, E-space’s chief product development officer, said sales will rise.
“The visibility of the chargers will change the mentality of people,” she said. “We haven’t imported a single car yet but we already have about 30 requests from people who want to buy a car.”
E-space has five founders and is self-funded. The founders said they had developed a three-point plan for its business. To develop the infrastructure, then open a showroom to sell cars, scooters and motorcycles and finally develop a service centre.
On the streets of Tbilisi not everybody was convinced, though.
Dato, 32, said Georgians with money want to flaunt their wealth by buying a BMW or Mercedes .
“Electric cars are still very expensive,” he said. “Georgians who can afford to spend this amount of money will not spend it on an electric cars which still do not represent wealth.” Gocha, a businessman, agreed.
“This market is for the middle class, but it has to be well marketed so that people can see the benefit coming from it. I do not think that Georgians are ready for that”
ENDS
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(News report from Issue No. 304, published on Nov. 11 2016)