TBILISI, JUNE 12 2017 (The Bulletin) — Georgia’s first home-grown and home-processed olive oil is now being sold across the country, the culmination of a Turkish-inspired ambition.
In an interview with The Bulletin, George Svanidze, Georgia Olive CEO, said that he had always wanted to return from Turkey, where he lived, to develop a business in Georgia.
“We, the diaspora, wanted to bring something good, new investments to Georgia,” he said. “Our Turkish partners have three generation experience in olive oil production, so we decided to bring back this culture to our country.”
And it is this entrepreneurship, this ability to assimilate knowledge abroad and bring it home that makes the Georgian economy resilient and open, analysts have said. It has recovered quicker than its neighbours from a sharp economic downturn over the past three years.
Mr Svanidze said that he and his partners planted their first olive trees in Georgia in 2010. Since then, with the help of a government sponsored scheme called Produce in Georgia, the olive grove has grown to around 350 hectares – roughly the size of 350 rugby pitches. They have now set up a processing plant near the village of Sakobo in Kakheti.
And Mr Svanidze said that the soil quality in Georgia was superior to Italy, Turkey and Greece, the three main traditional makers of olive oil.
“We have such high-quality olives that we produce 1 litre of olive oil from 3.5kg of olives,” he said, comparing this to the usual 5kg needed.
Part of the challenge is tapping into the domestic market. Not many people cook, or eat, with olive oil, preferring to use cheaper oils from nuts.
Zura, the director of a wine shop, said as well as being more expensive, olive oil was too pungent for local palates. “I know Europeans really love it, but it’s no good for our kitchen. The taste is too strong,” he said.
But Mr Svanidze has heard this all before. “First we will take the Georgian market, after that the Trans-Caucasus market and afterwards we will export to Europe and Asia,” he said.
ENDS
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(News report from Issue No. 332, published on June 12 2017)