ALMATY, JUNE 26 2017 (The Bulletin) — Chocolife.me, the Kazakh discount voucher company modelled on the US’ Groupon, has bought its rival BeSmart for an undisclosed amount, its CEO, Ramil Mukhoryapov, told The Bulletin in an interview.
In the interview, Mr Mukhoryapov gave an upbeat assessment of the discount market in Kazakhstan, saying that the economic downturn of the past three years had, in some ways, driven growth.
“We feel that the additional trigger was the devaluation. People became a bit poorer and they had more stimulus to save (money through discount vouchers),” he said.
In 2015, the Kazakh tenge lost around 50% of its value. Central Asia and the South Caucasus have been dealing with a sudden drop in the value of oil and gas from 2014 which knocked revenues and triggered a recession in Russia, the region’s economic driver.
Mr Mukhoryapov said, though, that although the collapse of the tenge had hit the US dollar valuation of Chocolife.me, the market had been growing by 25% to 30% a year.